CRV Partner Izhar Armony was one of the first to see the potential in IP to become an entirely new asset class. Entrepreneur John Amster shared this perspective and worked with Izhar to create one of the very first startups focused on monetizing IP. When John was ready to start a new venture with co-founders Eran Zur and Geof Barker, Izhar was his first call. From there, RPX was born. RPX invests in broad patent portfolios to protect their large and small technology clients against lawsuits from patent trolling firms. The result of this rational solution? Patent-holders are fairly compensated, while the technology industry spends more time innovating and less time litigating.